One misconcept iterated,
every Friday.

In each issue, we explore one misconcept and what a better iteration looks like in under five minutes.

Free. Unsubscribe any time.


  1. Issue 040 Apr 2026
    The Problem Isn't Where You Think It Is

    When you know the answer but can't act on it, the real problem is an explanation you haven't questioned.

    Read →
  2. Issue 039 Apr 2026
    You Can't Improve What You Won't See

    The reason you're stuck isn't the situation. It's what you're refusing to see.

    Read →
  3. Issue 038 Mar 2026
    Before You Follow Advice

    Every piece of advice contains implicit assumptions. This 3-question test reveals if advice fits your context before you waste life resources.

    Read →
  4. Issue 037 Mar 2026
    Don't Be a Sheep

    We treat criticism as a binary error signal. But it's often confirmation you're thinking for yourself.

    Read →
  5. Issue 036 Mar 2026
    Why "More" Never Gets You There

    You're chasing pleasure when you actually want peace. The escape is defining your "enough" or you'll never know when you've arrived.

    Read →
  6. Issue 035 Mar 2026
    What is a Dollar Worth Over Your Lifetime?

    Three questions to assess lifetime opportunity cost of a dollar. Learn why optimal spending decisions change as your circumstances evolve.

    Read →
  7. Issue 034 Feb 2026
    The Frugality Trap (And What to Do Instead)

    Frugality isn't the answer. The principle (optimize resource allocation) is rational. The tactic (spend less) is performative. Here's the distinction.

    Read →
  8. Issue 033 Feb 2026
    Are You Living Someone Else’s Idea of a Good Life?

    Most of your desires are inherited from your environment. Three diagnostic questions to inspect your value system and rediscover what you actually want.

    Read →
  9. Issue 032 Feb 2026
    Social Comparison Is a Rigged Game

    We compare our unfiltered 100% to everyone else's curated 1%. Here's why social comparison is a rigged game and how to stop playing.

    Read →
  10. Issue 031 Feb 2026
    Fall In Love With Good Iterations

    What if the fear of making mistakes is the actual mistake? A new way to think about failure, feedback, and getting better faster.

    Read →
  11. Issue 030 Jan 2026
    The Witness Test

    You’ve succeeded at someone else’s game. Now what? Learn how status warps your desires and how to find your voice beneath the "golden handcuffs."

    Read →
  12. Issue 029 Jan 2026
    Winners Are The Best Losers

    What separates peak performers from everyone else isn't lack of failure, but speed of recovery. Discover the Next Play Mentality for rapid reset.

    Read →
  13. Issue 028 Jan 2026
    The Utility or Futility Principle

    Before taking action, ask: Will this change what I do next? If not, you're wasting your finite life. Learn the Utility or Futility Principle.

    Read →
  14. Issue 027 Jan 2026
    The Man Who Moved A Mountain

    The true story of a man who moved a mountain one rock at a time and what it teaches us about achieving impossible goals through tiny daily actions.

    Read →
  15. Issue 026 Jan 2026
    Sustainable Consistency

    How to make consistency sustainable by building systems designed for reality's variation rather than ideal conditions.

    Read →
  16. Issue 025 Dec 2025
    In Pursuit of What Matters

    Most people chase goals they never consciously chose. Here's how to identify inherited ambitions and pursue what truly matters.

    Read →
  17. Issue 024 Dec 2025
    Watch Your Coffee

    It doesn’t matter who hands you the bad stuff, it’ll still do its damage.

    Read →
  18. Issue 023 Dec 2025
    Your Mind Is a Factory (But Who's Running It?)

    Everything starts with the ingredients you put into your mental factory.

    Read →
  19. Issue 022 Dec 2025
    Most Dreams Die in the Research Phase

    Research feels safe, starting feels risky. So we stay in preparation mode, convincing ourselves that we need just a bit more information.

    Read →
  20. Issue 021 Nov 2025
    Where to Aim High (and Where to Let Go)

    High expectations for effort. Low expectations for outcome. This is how you find both the drive to improve and the peace to let go.

    Read →
  21. Issue 020 Nov 2025
    The Contentment Equation I Wish I Learned Earlier

    Contentment is determined by the gap between what you expected and what you got in reality.

    Read →
  22. Issue 019 Nov 2025
    Three Ways to Feel Grateful When Lists Stop Working

    Mechanically listing things you're grateful for doesn't automatically create feelings of gratitude. It just fills a page. Here are three methods that actually work.

    Read →
  23. Issue 018 Nov 2025
    The Real Cost of Your “Yes”

    Being honest about what you want brings short-term pain but long-term gain.

    Read →
  24. Issue 017 Oct 2025
    You're Not Lost. You Just Think You Are.

    You're not lost because you can't find your way. You're paralysed because you believe there's a right way to find.

    Read →
  25. Issue 016 Oct 2025
    The Lonely Chapter of Growth

    There’s a stage of growth in between that nobody prepares you for, a stage where you are all by yourself.

    Read →
  26. Issue 015 Oct 2025
    The Four-Word Question That Cured My People-Pleasing Habit

    The bottom line approach was how I finally learned to say no.

    Read →
  27. Issue 014 Oct 2025
    How I Finally Stopped Worrying About What Other People Think of Me

    Knowing you shouldn't compare and actually not comparing are two different things. Here are three ways I finally bridged that gap.

    Read →
  28. Issue 013 Oct 2025
    What I Learned When I Stopped Postponing Pain

    Stop seeing pain as something to avoid and start seeing it as useful information that progress can be made.

    Read →
  29. Issue 012 Sep 2025
    You Will Always Feel Pain - But You Get to Choose Which Kind

    When you think you’ve dodged pain, you’ve actually just chosen a different and often worse kind of pain down the road.

    Read →
  30. Issue 011 Sep 2025
    Why "Enjoy the Journey" Isn't Just Feel-Good Fluff

    There’s a reason why every successful person gives you the same boring advice.

    Read →
  31. Issue 010 Sep 2025
    Why Slowing Down Actually Speeds You Up

    What if the secret to crushing your to-do list isn't doubling-down to rush through it all, but moving like you have all the time in the world?

    Read →
  32. Issue 009 Sep 2025
    How Smart People Stay Stuck (and How to Break Free)

    There’s a moment when every ambitious person faces the same crossroads: keep learning or start doing. Most choose wrong.

    Read →