Are You Living Someone Else’s Idea of a Good Life?

February 19, 2026


I used to think I loved dining out.

Trendy cafes. Hip restaurants.

I called myself a “foodie.”

Then I asked myself one question that changed everything:

Do I actually want this, or do I just think I should want this?

That’s when it hit me.

I didn’t love dining out all the time.

I was often disappointed with the food.

The experience rarely matched the price tag.

What I loved was the idea of being someone who dines out.

Because somehow, dining out meant I was “living well.”

The desire wasn't mine. It was inherited.

Here's the uncomfortable truth: most of what we think we want isn’t actually ours.

The people we are surrounded by shape our desires far more than we realise.

Millions of years of evolution drove us to fit in with the tribe, not stand out.

Social proof. If others are doing it, it must be right.

Conformity bias. Conform to belong.

Herd mentality. Safety in numbers.

These evolutionary forces still run in the background, reinforcing cultural norms. And clever marketers exploit it.

"Too many people spend money they earned to buy things they don't want to impress people that they don't like." — Will Rogers

Before you can make rational spending decisions, you need to debug your value system.

Three questions have helped me:

  1. If nobody could know about this, would I still want it?
  2. If I already owned this, would I buy it again?
  3. Am I chasing the thing itself, or the status it confers?

You won't find the answers overnight.

We're highly skilled at fooling ourselves.

But with repetition, you iterate towards clarity.

Here's the counterintuitive part: when you strip away inherited desires, you need less to be content.

The designer clothing? You wear the same three comfortable pieces.

The latest smartphone? The novelty wore off in three weeks.

The expensive restaurant? You prefer cooking at home.

"The richest man is not he who has the most, but he who needs the least." — Paulo Coelho

You're left with fewer genuine wants.

And because you're no longer spending on inherited desires, you suddenly have more resources to allocate toward what you actually value.

It's almost unfair.

Most people outsource their desires to marketers and their peer group.

They spend to be approved of, to keep up with trends, to feel relevant and cultured. Then they wonder why they feel trapped, working jobs they tolerate to fund lifestyles they inherited.

You don’t have to live that way.

Nobody is watching.

So stop performing for an audience that isn’t there.

The most expensive thing you can buy is someone else’s idea of a good life.


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